Definitely the right move when they switched back to this direction but the details need work. The "chrome" ring around the logo feels like design fluff and the lettering—a leftover from the teal days—competes with the rest of the no-nonsense aesthetic that preceded it.
The big thing here is a new custom wordmark that fits better with the spirit of Detroit: tough, hard-working, high craft, no frills. Even the original Bad Boys era lettering felt like a font that was typed out, hopefully this feels more specific to the city.
The lettering extends to some numbers that will fill the space better and look much tougher on uniforms. We included black as a tertiary color, a nod to the bad boys attitude. We also have a secondary "Detroit Basketball" logo that includes references to the Bad Boys' skull, pistons, a basketball and a black ring that turns the whole thing into a shifter knob as a shout-out to the Motor City.
Numbers and letters definitely feel like a more customized version of the Bad Boys attitude. Same color scheme and racing stripes. The big update was to the shorts, where we envisioned a player's legs as his pistons, and turn the side stripe into a piston shape that wraps around at the knee.
Numbers and letters definitely feel like a more customized version of the Bad Boys attitude. Same color scheme and racing stripes. The big update was to the shorts, where we envisioned a player's legs as his pistons, and turn the side stripe into a piston shape that wraps around at the knee.
Classic colors here, with the same details from the Association uniform including the secondary logo on the belt buckle, black shoes as a nod to the tires of a car, the bad boys and even the fab five (another Michigan basketball icon).
Classic colors here, with the same details from the Association uniform including the secondary logo on the belt buckle, black shoes as a nod to the tires of a car, the bad boys and even the fab five (another Michigan basketball icon).
Anyone who knows Motown will recognize the iconic Hitsville sign outside Motown Studios. We recreated the blue and white exterior, added the original Pistons logo from the same period, and gave the numbers and player name a gold record treatment on the back.
Anyone who knows Motown will recognize the iconic Hitsville sign outside Motown Studios. We recreated the blue and white exterior, added the original Pistons logo from the same period, and gave the numbers and player name a gold record treatment on the back.
A tribute to Rosa Parks, a Detroit native and one of the heroes of the civil rights movement. The colors and shapes are taken from the original Montgomery bus where she refused to relinquish her seat, with lots of neat details like a "First Lady of Civil Rights" icon, "PARKS" as every player's last name, and Rosa Parks quotes sewn in to the trim around the neck and arm holes.
A tribute to Rosa Parks, a Detroit native and one of the heroes of the civil rights movement. The colors and shapes are taken from the original Montgomery bus where she refused to relinquish her seat, with lots of neat details like a "First Lady of Civil Rights" icon, "PARKS" as every player's last name, and Rosa Parks quotes sewn in to the trim around the neck and arm holes.